WE'RE HEWN
We deliver better flooring that’s uncomplicated, resilient, and affordable. Easy to select, buy, install and maintain — our position-and-lock Stoneform® planks look just like traditional floors — but outlast and outperform them.
WATERPROOF
Stoneform®'s unique interlocking mechanism does not allow moisture to penetrate through the floor.
PET FRIENDLY
Our flooring offers a durable wear layer that accommodates both your style and your furry companion's comfort.
EASY TO CLEAN
We recommend plain water and a microfiber mop. If you would like to use cleaning product, use a pH neutral cleaner.
SPEAKING OF BETTER, we deliver...
BETTER PRODUCTS
We believe that flooring should be not only beautiful but also resilient, waterproof, sustainable, and built for real life. We believe in creating better floors whose only discernible distinction from their traditional counterparts is less worry, maintenance, expense, frustration and doubt.
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BETTER INSTALLATION
We believe that anyone can and should be able to install our floors. Our innovative and engaging digital tutorials and patented Position-and-Lock system make Stoneform™ floors as fail-proof as they are beautiful.
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BETTER PRICING
We believe that the size of your spend shouldn’t dictate the quality of your floors and that staying within budget shouldn’t mean compromise. We believe that you should get the look and durability you want; how you want it-without having to leave home, seek additional advice or assistance, or break the bank.
BETTER EXPERIENCE
We believe in putting our customers first-eliminating the middleman and selling direct with an expertly curated selection, innovative digital design tools, in-home trials and direct-to-your-door deliver.
BETTER PERFORMANCE
We believe that flooring should exceed expectations and stand up for real life. That means maintaining its good looks and integrity despite spills, scratches, wear, tear, and everyday living-for floors you’ll love as much in ten years as you did when you installed them.
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BETTER BUSINESS
We believe in challenging the status quo, not disrupting it. We believe if you want to work with a designer, hire someone to help, shop in a store, or select traditional flooring-that’s entirely up to you. As a challenger brand, we question how flooring is manufactured, bought, sold, installed, and maintained. We also work to make the process less complicated, confusing and costly.
Make breathtaking and resilient flooring available to all through an unwavering commitment to better. Better design, a better experience, better results, better performance, and better than traditional flooring for an effortless, enduring, and artisanal look you’ll love—and the better way to floor.